The other day I wrote about how to find photographers that come closest to creating the kind of portraits you’d like to have. (Click here to read the post.) Now it’s time to set a strategy for your first contact with them.
You’ve narrowed down your search to a handful of photographers you’re interested in hiring. Now you’ve got to contact them. That first contact is extremely important as this is where you’ll find out most of the information that will shape your final decision. There are a number of things you should learn from each photographer; an overview of their senior portrait process, whether they do location or studio photography, or both, if you get to select your locations, is there any limit to how many different outfits you can wear, is there a time limit on the session or how many photographs they will take during your session and and anything else (other than pricing!) that may be important to you.
Next, give them an idea of what kind of products (such as albums) and the amount and sizes of prints you’re thinking of getting. You don’t need an exact amount but a general idea can really help a photographer figure out the best way to meet your needs.
I haven’t brought up pricing yet. Staying within your budget is very important and you should absolutely try to do that. But even more important is that you know you’re working with a photographer that can provide you with what you want. If they can’t do that, even if they gave you everything for free, you wouldn’t be happy with your portraits.
If the photographer hasn’t offered their pricing during your conversation so far then it’s time for you to inquire about it. Instead of asking for a complete breakdown, just ask for an estimate. You’ve given them an idea of what you think you’d like to get so they should be able to give you a round number. If that number is within your budget then you can ask about session fees, deposits, if they have packages that might save you some money, etc. If you like what you hear then make an appointment to meet with them. (I’ll talk about that in my next blog entry.)
If, on the other hand, the pricing they give you is more than what you’ve budgeted, don’t just say “thanks” and hang up. Tell them that’s a bit more than your budget will allow ands ask them what you might be able to do with the budget you have. If you really like the photographer you might not mind giving up a print or two in order to have them create your portrait. On the other hand they might be able to tell you about some great packages that fit within your budget.
If it still isn’t working out for you, thank them for their time and ask them if they might be able to recommend some other photographers in the area. Some photographers may bristle at that question but most of us do a lot of networking with each other and refer to them when we have schedule conflicts or know of someone else who may be able to better serve your needs.
One other extremely importantnote: do this with a phone call if at all possible, not email. You really want to get a sense of the person you may be dealing with and a lot of times email just can’t give you that insight
I know this seems like a lot of work and a lot to remember. And, it is. But this is generally the most important part of selecting your photographer and you want to make sure you’re moving towards the right photographer for you. Trust me, it’ll be worth all the effort.
In my next blog I’ll talk about how important it is to meet in person with your photographer and give you some suggestions for your in person chat.
Charlie